If useful information exists, but many are unaware of it, how can we help them to find it? Altruistic Information focus on delivering useful and honest information to a wide array of people.
There is a huge volume of useful information out there. Sadly, many people don't see it because they aren't actively searching for it and don't know that it exists. Altruistic information uses social and internet advertising to communicate this information.
You can think of this as individually sponsored PSAs (Public Service Announcements) that have the intent to provide useful information to others.